Why Not Start at the Very Top?

The iconic symbol of a football team is their helmet. In today's game it does more than serve as protection. The helmet serves as a type of brand ambassador. It displays a team's logo and colors to fans and spectators. It's a great place to start when developing the brand. Click the indicators above to find out more.

Norsemen Kit Designs

The design process for the Norsemen uniforms encompassed more than color combinations, design patterns and logo placement. The home and away kits had to stand alone but complimenting each other. The design was intended to be compelling and memorable while representing the teams core values and culture. The design is a mix of impactful design and a vibrant and complimentary color combination that compliments the modern take on Norse/Viking look and a feel.

Impactful Design

Finding the perfect balance between contrast and associability was extremely important. Differentiating between home and away kits was one of the keys to successfully implementing the brand. A sports team is deeply rooted in its history but requires versatility to enable impactful visuals that can be adapted to reflect the latest trends in order to remain relevant to fans. The brand needs to be versatile in order to grow and adapt while remaining true to its core.

STYLE GUIDE

TYPOGRAPHY

FONT

ROBOTO

HEADER

ROBOTO CONDENSED BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

SUB HEADER

ROBOTO LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

BODY TEXT

ROBOTO REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

JERSEY FONT

LOGO VARIATIONS

PRIMARY

SECONDARY

TERTIARY

ICON

A successful logo offers flexibility and maintain brand consistency in order to remain true to the brand it represents. In many cases it is imperative to supply a set of logos for a variety of applications such as apparel, signage, digital media and others. The logo must also be supplied in a variety of formats for both digital and print purposes. Whether it is embroidered on a patch, featured in motion graphics or printed on packaging a logo must remain effective by being impactful, legible and easily recognizable. Logos should be supplied in vector and pixel based formats in full color and 1 color options along with a style guide that ensures a successful and consistent representation of your brand.

TEAM CREST

COLORS

REFLEX
BLUE

PMS:  
306 C
CMYK:  
67.4.0.0
RGB:  
0.188.242
HEX:    
00BCF2

NORSE
BLUE

PMS:
639 C
CMYK:  
100.0.0.0
RGB:  
0.174.239
HEX:
00AEEF

VIKING
GOLD

PMS:
1225 C
CMYK:
7.29.91.0
RGB:
237.183.54
HEX:  
EDB736

TRUE
GOLD

PMS:
1245 C
CMYK:
16.41.89.1
RGB:    
213.155.60
HEX:
D59B3C

BATTLE
GRAY

PMS:
GRAY 11
CMYK:
0.0.0.90
RGB:
65.64.66
HEX:
414042

BLACK
SMOKE

PMS:  
BLACK C
CMYK:
0.0.0.100
RGB:
35.31.32
HEX:
231F20

Finding the perfect balance between contrast and associability was extremely important. Differentiating between home and away kits was one of the keys to successfully implementing the brand. A sports team is deeply rooted in its history but requires versatility to enable impactful visuals that can be adapted to reflect the latest trends in order to remain relevant to fans. The brand needs to be versatile in order to grow and adapt while remaining true to its core.

SAMPLE APPAREL