Visual Designer and Creative Specialist

Senior creative with 20+ years of experience. Possessing a broad skill set essential to print, digital, product development and apparel design. Self motivated and resourceful team player with extensive experience in a broad range of industries. I welcome the challenges of today’s fast paced ever changing world of design.

Get a better sense of my design style and creative abilities by checking out the featured projects below.

HIT ME UP IF YOU LIKE WHAT YOU SEE

Work History

2018-2020

 

Visual Designer @ Pechanga Resort Casino, Temecula

Responsible for on and off property marketing and promotional materials in both print and digital medias. Managing multiple projects directly related to broader campaigns for entertainment, gaming, dining and promotions. All while adhering to tight schedules and multi-department approval processes.

2015-2020

 

Owner @ Craque Kits, Temecula 

Developed the brand, products, procedures and relationships with manufacturers. Responsible for social media, digital marketing, custom designs and all other creative and marketing related materials. Managed design and manufacturing teams. 

2009-2020 

 

Owner @ Pixel Effigy, Temecula 

Design studio focusing on a variety of clients ranging from startups to large corporations. Responsible for branding, product development, illustration, print materials, digital marketing and much more. 

2014-2016

 

Art Director @ Eliel Cycling & Wattie Ink, Vista 

Responsible for conceptual, production, promotional and packaging design for retail and custom technical and casual triathlon and cycling gear. Managed design and manufacturing personnel and responsible for asset management. 

2009-2014

 

Lead Designer @ WowWee USA, Carlsbad 

Integral part of toy and app development. Took part in concept, production and testing of all products ranging from augmented reality to touch sensor technologies. Responsible for branding, product development, illustration, print materials, digital marketing and product testing. 

2006-2009

 

Senior Designer @ Dye Precision Paintball USA, Poway 

Responsible for performance and casual apparel, collateral, web and hard products. Managed overseas manufacturers responsible for injection moulding, garment production, machining, and packaging. Involved from R&D to final product. Organized events, photo shoots, catalogues, manuals and 

1999-2006 

 

Senior Designer @ Upper Deck Card Company, Carlsbad 

Responsible for but not limited to the design and implementation of trading card designs, packaging, collectible products and marketing assets. Participated on press checks and managing overseas manufacturers. 

1998-1999

 

Designer & Illustrator @ MK Walker, Redlands 

Responsible for print, web and commercial design. Participated in photo and video shoots. Tasked with client and asset management. 

Awards

Platinum 

Hermes Creative Award

“Team Member Santa’s Workshop” 

Print Media | Design 

Platinum 

Hermes Creative Award

“Eagle’s Nest Halloweekend Party”

Print Media | Design

Platinum 

Hermes Creative Award

“Big Game Kelsey’s Loft”

Print Media | Design

“3 Time Hermes Creative Award Winner”

My Skillset

Logo Design

Illustration

Visual Design

Product Development

Branding

Web/UI/UX

Art Direction

Social Media

“My creativity and problem solving abilities continue to expand and are not confined to the skills above.”

Tools of My Trade

Creative Cloud

Adobe
Photoshop

Adobe Illustrator

Adobe
InDesign

Adobe XD

Adobe After Effects

Adobe Acrobat Pro

Adobe Bridge

Adobe Animate

Adobe Stock

Adobe Spark

Rhino

Dropbox

Keynote

Mail Chimp

Silo

FontSelf

Microsoft Office

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

WordPress

Social Media Platforms

Sketch

HTML

Spriter

ZBrush

Marvelous Designer

Mac OS

Windows OS

Norsemen Football Team Branding

 

Your brand is arguably one of your organization’s most important assets. It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.

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Kelsey’s Big Game Logo Design

 

The goal of a logo is to perfectly represent your brand to an audience, while also differentiating you from others out there. When someone looks at your logo they should be able to determine two things: if they desire the product and if they want to buy it from your company.

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Visual Design

 

Designing user-centered interaction models, wireframes or screen mockups for a variety of platforms, which may include internet and intranet sites, games, movies, kiosks and wearables.

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Illustration

 

An illustration is a visual interpretation or explanation of a text.It can also be a decoration, instructional or a conceptual aspect of the design or product development process.

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Graphic Design

 

The process of visual communication and problem-solving through the use of typography, photography, iconography and illustration in order to form visual representations of ideas and messages.

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Packaging Design

 

Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing.

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Apparel Design

 

The art of applying design, aesthetics, and functionality to clothing and accessories. It is influenced by cultural and social attitudes as well as practical and performance requirements.

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Portfolio

Norsemen Football Uniforms

Norsemen Football Uniforms

Kelsey’s Big Game Ticket

Kelsey’s Big Game Ticket

Norsemen Football Patch/Crest

Norsemen Football Patch/Crest

Dye Paintball Pant Yoke Micro Injections

Dye Paintball Pant Yoke Micro Injections

Dye Paintball Elbowpad Micro Injections

Dye Paintball Elbowpad Micro Injections

Dye Paintball Knee Micro Injections

Dye Paintball Knee Micro Injections

Sew Sporty Bag Designs

Sew Sporty Bag Designs

WowWee Hand Held Gaming System

WowWee Hand Held Gaming System

Aquaman Alternate Universe Concept

Aquaman Alternate Universe Concept

Akodomon Character Color Concepts

Akodomon Character Color Concepts

WWX Warrior Nation Shape Shifter Concept

WWX Warrior Nation Shape Shifter Concept

WWX Dr. Carpathian Concept

WWX Dr. Carpathian Concept

Gear Bearings Tin with Foam Insert Concept

Gear Bearings Tin with Foam Insert Concept

WWX General Grant Concept

WWX General Grant Concept

Commissioned Macross Skull Leader

Commissioned Macross Skull Leader

Wattie Ink. Apparel Graphics

Wattie Ink. Apparel Graphics

UD Authentics  Kobe Bryant Vinyl Figure Concept

UD Authentics Kobe Bryant Vinyl Figure Concept

Dragon

Dragon

WWX Outlaw Steampunk Guns

WWX Outlaw Steampunk Guns

MMA Fighters

MMA Fighters

Heroes and Villains

Heroes and Villains

Storm Trooper

Storm Trooper

Pechanga Resort Casino Magazine Ads

Pechanga Resort Casino Magazine Ads

Pechanga Resort Casino: Quad Fold Entertainment Guides and Property Guides

Pechanga Resort Casino: Quad Fold Entertainment Guides and Property Guides

Johnny Rockets: Print and Digital Marketing Materials

Johnny Rockets: Print and Digital Marketing Materials

Dye Precision Paintball USA:  Dye and Proto Jerseys

Dye Precision Paintball USA: Dye and Proto Jerseys

WowWee Lightstrike Packaging:  Over 20 Different Skews

WowWee Lightstrike Packaging: Over 20 Different Skews

WowWee Appgear  Packaging: Akodomon, Mysterious Raygun and Zombie Burbz

WowWee Appgear Packaging: Akodomon, Mysterious Raygun and Zombie Burbz

Sage:  HIT, NEXT and Autographed Series Packaging

Sage: HIT, NEXT and Autographed Series Packaging

DYE Precision Paintball USA Accessory Package and Sleeve

DYE Precision Paintball USA Accessory Package and Sleeve

Heather Jackson Wattie Ink. Triathlon Kits

Heather Jackson Wattie Ink. Triathlon Kits

Wattie Ink. Triathlon Performance Apparel

Wattie Ink. Triathlon Performance Apparel

Wattie Ink. Leggings/Yoga Pant

Wattie Ink. Leggings/Yoga Pant

Wattie Ink. Triathlon Performance Apparel

Wattie Ink. Triathlon Performance Apparel

Wattie Ink. Casual Apparel

Wattie Ink. Casual Apparel

UpperDeck Autographed, Jersey and Autographed Jersey eCards

UpperDeck Autographed, Jersey and Autographed Jersey eCards

Upper Deck First Team Defense Gold Foil Trading Card

Upper Deck First Team Defense Gold Foil Trading Card

Upper Deck Kobe Bryant Jersey Card

Upper Deck Kobe Bryant Jersey Card

Sage HIT Autographed Trading Card

Sage HIT Autographed Trading Card

SAGE Next 1, 2 and 3 Autographed Trading Cards

SAGE Next 1, 2 and 3 Autographed Trading Cards

Sage Tiered Autographed Trading Cards

Sage Tiered Autographed Trading Cards

The Walking Dead Playing Cards

The Walking Dead Playing Cards

SPA Pechanga Winter Specials Digital Marketing Materials

SPA Pechanga Winter Specials Digital Marketing Materials

Pechanga Resort Casino Holiday Team Member Photoshoot Digital Marketing Materials

Pechanga Resort Casino Holiday Team Member Photoshoot Digital Marketing Materials

Eagle’s Nest Holloweekend Party Digital Marketing Materials

Eagle’s Nest Holloweekend Party Digital Marketing Materials

Football at Kelsey’s Digital Marketing Materials

Football at Kelsey’s Digital Marketing Materials

ESPN Top Rank Boxing:  Commey vs Beltran Digital Marketing Materials

ESPN Top Rank Boxing: Commey vs Beltran Digital Marketing Materials

PaperJamz

PaperJamz

Kelsey’s Big Game

Kelsey’s Big Game

Flip Force

Flip Force

Mike’s Inland & Coastal Landscaping

Mike’s Inland & Coastal Landscaping

Long Beach Island Norsemen

Long Beach Island Norsemen

Mysterious Raygun

Mysterious Raygun

Zambrocki Group

Zambrocki Group

eMotiv

eMotiv

SAGE

SAGE

Super Critical

Super Critical

Towle Inc.

Towle Inc.

Zykor Homes

Zykor Homes

Haylo Threads

Haylo Threads

James Abreu Motion Graphics

James Abreu Motion Graphics

Legacy Construction

Legacy Construction

Lake Medical Center

Lake Medical Center

MV Dream Pools

MV Dream Pools

Calev

Calev

VIVEK

VIVEK

Pixel Effigy

Pixel Effigy

INK+PXL Studios

INK+PXL Studios

Phalanx Crossfit

Phalanx Crossfit

AppGear

AppGear

StumbleFoot Brewery

StumbleFoot Brewery