Branding-Styleguide


STYLE GUIDE

A well-developed style guide is an essential tool for establishing brand identity and communicates your company’s design standards while providing a solid framework to express and represent your brand.

A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate a consistent message to your audience, so it’s a great asset for creating consistent, on-brand content. Style guides can support marketing initiatives by ensuring that all messaging is relevant and related to your brand’s goals. Referencing a brand style guide ensures that content distinguishes a brand from its competitors, and is cohesive. This cohesion is important because it helps establish a strong brand voice that resonates with the audience, which is essential for building brand awareness. Over time, that awareness and consistency build trust.

LOGO

A successful logo offers flexibility and maintains brand consistency in order to remain true to the brand it represents. In many cases it is imperative to supply variations of a logo for applications such as apparel, signage, digital media and others. The logo must also be supplied in a variety of formats for both digital and print purposes. Whether it is embroidered on a patch, featured in motion graphics or printed on packaging a logo must remain effective by being impactful, legible and easily recognizable across all media. Logos should be supplied in vector and pixel based formats, full color and 1 color options along with a style guide that ensures a successful and consistent implementation and brand representation.

PRIMARY

SECONDARY

PRIMARY ICON

SECONDARY ICON

TEAM CREST

COLORS

Color palette branding is important because it’s a tangible component of your brand that people notice first and foremost. Color actually increases brand recognition up to 80 percent and is vital to consumer decision making. Your colors also play a large role in how your brand’s personality is perceived.

REFLEX
BLUE

PMS:
306C

CMYK:
67.4.0.0

RGB:
0.188.242

HEX:
00BCF2

NORSE
BLUE

PMS:
639 C

CMYK:
100.0.0.0

RGB:
0.174.239

HEX:
00BCF2

VIKING
GOLD

PMS:
1225C

CMYK:
7.29.91.0

RGB:
237.183.54

HEX:
00BCF2

TRUE
GOLD

PMS:
1245C

CMYK:
16.41.89.1

RGB:
213.155.60

HEX:
00BCF2

BATTLE
GREY

PMS:
GRAY 11

CMYK:
67.4.0.0

RGB:
65.64.66

HEX:
00BCF2

BLACK
SMOKE

PMS:
BLACK C

CMYK:
0.0.0.90

RGB:
35.31.32

HEX:
00BCF2

TYPOGRAPHY

Everything in your brand from your website, logo, social media, posters, signage, packaging, emails, documents or apps to anything else containing words is typographic, making typography a larger part of your visual brand than you may realise. Since it makes up such a large percentage of your brand identity, it’s vital to ensure that it is well-considered.

FONT FAMILY

ROBOTO

HEADER

ROBOTO CONDENSED BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
0123456789

SUB HEADER

ROBOTO LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
0123456789

BODY TEXT

ROBOTO REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
0123456789

JERSEY FONT

Football-Helmet-Norsemen-HomeFootball-Helmet-Norsemen-Away

IMPACTFUL DESIGN

Finding the perfect balance between contrast and associability was extremely important. Differentiating between home and away kits was one of the keys to successfully implementing the brand style guide. A sports team is deeply rooted in its history but requires versatility to enable impactful visuals that can be adapted to reflect the latest trends in order to remain relevant to fans. The brand needs to be versatile in order to grow and adapt while remaining true to its core.