REFLEX
BLUE
PMS:
306 C
CMYK:
67.4.0.0
RGB:
0.188.242
HEX:
00BCF2
The iconic symbol of a football team is their helmet. In today's game it does more than serve as protection. The helmet serves as a type of brand ambassador. It displays a team's logo and colors to fans and spectators. It's a great place to start when developing the brand. Click the indicators above to find out more.
Norsemen Kit Designs
The design process for the Norsemen uniforms encompassed more than color combinations, design patterns and logo placement. The home and away kits had to stand alone but complimenting each other. The design was intended to be compelling and memorable while representing the teams core values and culture. The design is a mix of impactful design and a vibrant and complimentary color combination that compliments the modern take on Norse/Viking look and a feel.
Impactful Design
Finding the perfect balance between contrast and associability was extremely important. Differentiating between home and away kits was one of the keys to successfully implementing the brand. A sports team is deeply rooted in its history but requires versatility to enable impactful visuals that can be adapted to reflect the latest trends in order to remain relevant to fans. The brand needs to be versatile in order to grow and adapt while remaining true to its core.
TYPOGRAPHY
FONT
ROBOTO
HEADER
ROBOTO CONDENSED BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
SUB HEADER
ROBOTO LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
BODY TEXT
ROBOTO REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
JERSEY FONT
LOGO VARIATIONS
PRIMARY
SECONDARY
TERTIARY
ICON
A successful logo offers flexibility and maintain brand consistency in order to remain true to the brand it represents. In many cases it is imperative to supply a set of logos for a variety of applications such as apparel, signage, digital media and others. The logo must also be supplied in a variety of formats for both digital and print purposes. Whether it is embroidered on a patch, featured in motion graphics or printed on packaging a logo must remain effective by being impactful, legible and easily recognizable. Logos should be supplied in vector and pixel based formats in full color and 1 color options along with a style guide that ensures a successful and consistent representation of your brand.
TEAM CREST
COLORS
REFLEX
NORSE
BLUE
PMS:
639 C
CMYK:
100.0.0.0
RGB:
0.174.239
HEX:
00AEEF
VIKING
GOLD
PMS:
1225 C
CMYK:
7.29.91.0
RGB:
237.183.54
HEX:
EDB736
TRUE
GOLD
PMS:
1245 C
CMYK:
16.41.89.1
RGB:
213.155.60
HEX:
D59B3C
BATTLE
GRAY
PMS:
GRAY 11
CMYK:
0.0.0.90
RGB:
65.64.66
HEX:
414042
BLACK
SMOKE
PMS:
BLACK C
CMYK:
0.0.0.100
RGB:
35.31.32
HEX:
231F20
Finding the perfect balance between contrast and associability was extremely important. Differentiating between home and away kits was one of the keys to successfully implementing the brand. A sports team is deeply rooted in its history but requires versatility to enable impactful visuals that can be adapted to reflect the latest trends in order to remain relevant to fans. The brand needs to be versatile in order to grow and adapt while remaining true to its core.
SAMPLE APPAREL
