Senior creative with 20+ years of experience. Possessing a broad skill set essential to print, digital, product development and apparel design. Self motivated and resourceful team player with extensive experience in a broad range of industries. I welcome the challenges of today’s fast paced ever changing world of design.
Get a better sense of my design style and creative abilities by checking out the featured projects below.
HIT ME UP IF YOU LIKE WHAT YOU SEE
Work History
2018-2020
Visual Designer @ Pechanga Resort Casino, Temecula
Responsible for on and off property marketing and promotional materials in both print and digital medias. Managing multiple projects directly related to broader campaigns for entertainment, gaming, dining and promotions. All while adhering to tight schedules and multi-department approval processes.
2015-2020
Owner @ Craque Kits, Temecula
Developed the brand, products, procedures and relationships with manufacturers. Responsible for social media, digital marketing, custom designs and all other creative and marketing related materials. Managed design and manufacturing teams.
2009-2020
Owner @ Pixel Effigy, Temecula
Design studio focusing on a variety of clients ranging from startups to large corporations. Responsible for branding, product development, illustration, print materials, digital marketing and much more.
2014-2016
Art Director @ Eliel Cycling & Wattie Ink, Vista
Responsible for conceptual, production, promotional and packaging design for retail and custom technical and casual triathlon and cycling gear. Managed design and manufacturing personnel and responsible for asset management.
2009-2014
Lead Designer @ WowWee USA, Carlsbad
Integral part of toy and app development. Took part in concept, production and testing of all products ranging from augmented reality to touch sensor technologies. Responsible for branding, product development, illustration, print materials, digital marketing and product testing.
2006-2009
Senior Designer @ Dye Precision Paintball USA, Poway
Responsible for performance and casual apparel, collateral, web and hard products. Managed overseas manufacturers responsible for injection moulding, garment production, machining, and packaging. Involved from R&D to final product. Organized events, photo shoots, catalogues, manuals and
1999-2006
Senior Designer @ Upper Deck Card Company, Carlsbad
Responsible for but not limited to the design and implementation of trading card designs, packaging, collectible products and marketing assets. Participated on press checks and managing overseas manufacturers.
1998-1999
Designer & Illustrator @ MK Walker, Redlands
Responsible for print, web and commercial design. Participated in photo and video shoots. Tasked with client and asset management.
Awards
Platinum
Hermes Creative Award
“Team Member Santa’s Workshop”
Print Media | Design
Platinum
Hermes Creative Award
“Eagle’s Nest Halloweekend Party”
Print Media | Design
Platinum
Hermes Creative Award
“Big Game Kelsey’s Loft”
Print Media | Design
“3 Time Hermes Creative Award Winner”
My Skillset
Logo Design
Illustration
Visual Design
Product Development
Branding
Web/UI/UX
Art Direction
Social Media
“My creativity and problem solving abilities continue to expand and are not confined to the skills above.”
Tools of My Trade
Creative Cloud
Adobe
Photoshop
Adobe Illustrator
Adobe
InDesign
Adobe XD
Adobe After Effects
Adobe Acrobat Pro
Adobe Bridge
Adobe Animate
Adobe Stock
Adobe Spark
Rhino
Dropbox
Keynote
Mail Chimp
Silo
FontSelf
Microsoft Office
Microsoft Word
Microsoft Excel
Microsoft PowerPoint
WordPress
Social Media Platforms
Sketch
HTML
Spriter
ZBrush
Marvelous Designer
Mac OS
Windows OS
Featured Projects
Norsemen Football Team Branding
Your brand is arguably one of your organization’s most important assets. It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride.
Check It Out
Kelsey’s Big Game Logo Design
The goal of a logo is to perfectly represent your brand to an audience, while also differentiating you from others out there. When someone looks at your logo they should be able to determine two things: if they desire the product and if they want to buy it from your company.
Check It Out
Visual Design
Designing user-centered interaction models, wireframes or screen mockups for a variety of platforms, which may include internet and intranet sites, games, movies, kiosks and wearables.
Check It Out
Illustration
An illustration is a visual interpretation or explanation of a text.It can also be a decoration, instructional or a conceptual aspect of the design or product development process.
Check It Out
Graphic Design
The process of visual communication and problem-solving through the use of typography, photography, iconography and illustration in order to form visual representations of ideas and messages.
Check It Out
Packaging Design
Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing.
Check It Out
Apparel Design
The art of applying design, aesthetics, and functionality to clothing and accessories. It is influenced by cultural and social attitudes as well as practical and performance requirements.
Check It Out
Portfolio
- All
- Apparel Design Applying design, aesthetics, functionality, cultural and social influences to clothing and its accessories.
- Graphic Design The process of visual communication and problem-solving through the use of typography, photography, iconography and illustration.
- Illustration A decoration, interpretation or visual explanation of a text, concept or process, designed for integration in published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films.
- Logos A logo identifies a business in its simplest form via the use of a mark or icon.
- Packaging The process of designing, evaluating, and producing packages.
